India's dietary supplements category is growing at a CAGR of around 13%, according to industry estimates, one of the fastest-growing segments in the country's wellness market.
People across the country are moving away from synthetic supplements and medicines. They are actively looking for natural, plant-based alternatives that actually work on the root cause of the problem.
Most supplement stores today are still stuck selling generic, outdated products with little to no scientific backing behind them. That leaves a clear gap for a modern, science-backed, plant-based wellness brand, and very few players are positioned to fill it.
